Market Segment Focus Office Furniture Options serves a broad range of office environments by providing both new and used furniture, including workstations, desks, chairs, and conference room setups, which presents opportunities to target businesses of varying sizes seeking flexible furnishing solutions.

Size and Niche With a small team of 11 to 50 employees, the company is positioned as an agile and personalized service provider, appealing to organizations looking for customized office interiors and efficient furniture procurement.

Digital Readiness The company's investment in a modern website and analytics tools indicates a focus on online engagement, offering a platform to attract new clients and streamline sales through digital channels.

Service Diversification In addition to furniture sales, Office Furniture Options offers ancillary services such as office moving, interior design, artwork, and signage, enabling cross-selling opportunities and comprehensive office solutions to corporate clients.

Growth Potential Operating within a competitive industry alongside larger players like Steelcase and Herman Miller suggests opportunities to differentiate through niche markets, used furniture assets, and personalized customer service to capture a larger market share.