Consultative selling Leverage OIC's advisory approach to office design as a sales angle, emphasizing understanding client culture, workflows, and business objectives to position furniture solutions that boost productivity and space effectiveness.

Diverse sectors Target government, education, healthcare, high-tech, and private sector prospects in the Northwest and nationwide, highlighting OIC’s ability to handle projects from single ergonomic chairs to multi-million dollar spaces.

National network Highlight the locally owned firm with access to a nationwide furniture distribution network, enabling scalable delivery, project management, and post-install support across multiple locations.

Tech-enabled Position OIC as leveraging platforms like Google Ads, iCIMS, AWS, WordPress, and Klaviyo to support a modern, efficient sales and implementation process, suggesting faster onboarding and project transitions.

Growth-ready Identify mid-market opportunities given revenue in the one to ten million range and a team size of 11-50, signaling potential for repeat business, long-term contracts, and phased furniture upgrades as clients scale.