Wholesale Expansion Leverage O&H's five Racine-area retail locations and nationwide mail-order network to build wholesale partnerships with regional grocers, specialty food shops, and event venues. Use limited-edition flavors to drive shelf presence and trial.

Gifting Programs Develop a formal corporate gifting program enabled by nationwide shipping from the mail-order business. Target HR and procurement teams in Wisconsin and beyond for holiday, recognition, and onboarding gifts with customizable packaging.

Seasonal Momentum Capitalize on limited-edition Kringle flavors like Irish Cream and Reindeer Tracks with seasonal bundles and festival tie-ins to generate urgency and boost repeat orders across channels.

Direct-to-Consumer Strengthen online and social channels (website, Facebook Pixel) to grow D2C sales, explore subscriptions or gift-box options, and promote nationwide 2-day shipping for faster delivery.

Hospitality Partnerships Pursue pastry and dessert sourcing agreements with local hotels, restaurants, and event venues; highlight the family artisan craft and long-standing history to secure steady year-round orders.