Regional Leader OVA is a leading dealer in the Southeast and Midwest regions with a focus on fertilizer and spray application equipment, precision agriculture electronics, and related parts, presenting a broad cross-sell opportunity across farming and turf segments.

Integrated Solutions Offer bundled solutions that combine fertilizer application equipment, chemical handling, and precision ag tech (GPS guidance, sensors) to address end-to-end needs for farmers and turf managers seeking efficiency and reliability.

Midscale Growth With 11-50 employees and multi-million revenue, target midmarket farms and regional co-ops for scalable equipment deals, service plans, and consumables to drive repeat purchases.

Aftermarket Opportunities Capitalize on a full line of parts and service capabilities, including NH3 and liquid fertilizer components, transfer pumps, hoses, and spray nozzles, to secure ongoing maintenance revenue and cross-sell consumables.

Online & Partnerships Leverage online storefronts and partnerships (agrimart.net) to reach customers with digital catalogs, promotions, and lead generation, while aligning with local service teams to close high-value deals.