Market Leadership As the largest retailer of electronics and furniture in the Czech Republic with a broad network of stores and online platforms, OKAY demonstrates strong market penetration and a dominant position that can serve as a base for expanding product or service offerings.

Digital Engagement With a robust online presence through multiple e-shops and the integration of advanced web technologies, OKAY is positioned to capitalize on increasing online shopping trends, presenting opportunities for digital marketing and e-commerce solutions.

Growth Potential Having grown through the acquisition of JENA and sustained over 25 years, OKAY shows resilience and potential for further market expansion in both electronics and furniture sectors, especially in smaller towns where retail penetration can be increased.

Financial Scope With revenue estimates between 50 and 100 million dollars and a sizable employee base, there is potential to offer scalable supply chain solutions, product sourcing partnerships, and technology upgrades to support ongoing growth.

Technology Adoption Utilizing advanced tech stacks such as Vue.js, HTTP/3, and Cloudflare indicates OKAY’s commitment to maintaining a modern, secure online platform, opening doors for partnerships in cybersecurity, cloud services, and digital transformation initiatives.