Regional Crop Focus Family-operated Wisconsin farm with rotation crops including potatoes, beans, corn and year-round onions; potential for cross-crop supply partnerships, seasonal product bundling, and expanded regional distribution to capitalize on local sourcing trends.

Mid-Sized Scale Estimated revenue in the low millions and 11-50 employees indicate a solid growth stage with capacity to scale through wholesale arrangements, direct-to-store programs, or contract farming opportunities with larger retailers seeking regional suppliers.

Retail Footprint On-site retail operation with weekday hours and Saturday partial hours presents opportunities for in-store promotions, farmer’s market-style events, and cross-sell of onion sets, plants, and seed potatoes to boost direct-to-consumer revenue.

Digital Presence Uses Squarespace and Commerce, plus standard business tools; potential to enhance e-commerce for farm-to-shelf orders, create online catalogs for produce and planted products, and leverage data to support B2B procurement conversations.

Competitive Positioning Operating in a space with large regional producers; emphasize local provenance, seasonal availability, and family-owned reliability to win partnerships with grocers and foodservice buyers seeking sustainability and traceability in their supply chain.