Community Engagement Olbrich Botanical Gardens actively collaborates with local institutions such as the Madison Public Library and participates in regional events like the Fall Perennial Plant Symposium, indicating opportunities for partnerships, educational programs, and sponsored events.

Recognition & Prestige Being named one of the top 10 most inspiring gardens in North America enhances its visibility and reputation, presenting opportunities to market premium gardening products, exclusive memberships, or high-profile sponsorships.

Tech Infrastructure Utilizing a robust digital toolkit including Google Analytics, Cloudflare, and Google Maps, Olbrich Gardens demonstrates a foundation for targeted online marketing, e-commerce, and visitor engagement solutions.

Recent Leadership The appointment of a new director in 2021 suggests potential for new strategic initiatives or partnerships, providing an opening for innovative collaborations or tailored offerings aligned with the garden’s evolving vision.

Growth Potential Although operating with a modest revenue of under one million dollars and a small team, Olbrich’s status as an award-winning destination offers prospects for sales of innovative garden products, educational programs, or event-related services aimed at enhancing visitor experience.