Luxury Market Expansion Position Old Edwards Hospitality Group as a luxury regional hub on the Highlands-Cashiers Plateau with premium hotels, private residences, and resort amenities to upsell enhanced experiences, events, and exclusive memberships to high-net-worth travelers and corporate groups.

Strategic Tech Enablement Leverage their existing tech stack and Infor hotel management partnership to propose tailored tech-enabled revenue management services, guest analytics, and CRM improvements that optimize occupancy, average daily rate, and guest lifetime value.

Beverage and Spa Upsell Capitalize on the award-winning culinary, beverage program and destination spa by offering premium partnerships, co-branded spirits, spa memberships, and curated wellness retreats to attract luxury leisure buyers and weekend getaway markets.

Brand and Awards Leverage Utilize their regional accolades and recent collaborations to secure branded sponsorships, limited-time experiences, and cross-promotions with premium lifestyle brands to drive incremental bookings and diversified revenue streams.

Regional Luxury Networking Target corporate group business and events by highlighting Highlands Highlands-Cashiers as a premium incentive and meeting destination, offering event spaces, team-building experiences, and exclusive lodging packages to capture meetings, incentives, conferencing, and exhibitions (MICE) opportunities.