Cooperative Advantage Old Hickory Credit Union is a member-owned, not-for-profit financial cooperative with a mission to provide affordable financial services. This presents an opportunity to position cost-effective technology and security solutions that align with their cooperative ethos and emphasis on member benefit.

Community Footprint Serving multiple counties in Tennessee and specific communities like Smyrna and La Vergne, the credit union has a regional focus that can be approached with targeted, localized marketing tech, community engagement platforms, and region-specific fraud defenses to enhance member trust.

Growth Profile With 51-200 employees and revenue in the mid six-figures to mid seven-figures range, there is potential for scalable solutions that fit a mid-market financial institution, including core system optimization, data analytics, and compliant cloud enablement.

Digital Hygiene Tech stack includes Google Ads, Microsoft 365, and analytics/privacy tools like Imperva and Piwik PRO, indicating an openness to marketing tech and data privacy investments. This suggests opportunities in cybersecurity, marketing automation, and data governance enhancements.

Hiring & Talent Usage of iCIMS for recruiting signals potential needs in talent management, onboarding security, and employee experience platforms that integrate with existing Microsoft 365 ecosystems, offering cross-sell of HR tech and productivity tools.