Established Golf Asset Old Hickory Golf Club is an established, mid-market recreational facility with a revenue range of 25M-50M and a seasoned design pedigree by P.B. Dye, indicating potential for relationship-based upsell in course services, membership upgrades, and premium event packages.

Growth Potential With 11-50 employees and strong regional presence in St. Peters, MO, there are opportunities to expand ancillary offerings such as corporate events, weddings, coaching, and hospitality partnerships to increase per-customer lifetime value.

Tech Stack Fit Current tech usage (Bootstrap, Cloudflare, ASP.NET, GoDaddy) suggests openness to digital modernization, CRM, and marketing automation to increase member engagement, booking efficiency, and targeted promotions.

Competitive Landscape Similar clubs in the market have varied size and revenue, indicating room for differentiated services (e.g., event hosting, private memberships, course maintenance partnerships) to capture share from comparable competitors.

Partnership Readiness Longstanding design heritage and regional footprint position Old Hickory for partnerships in equipment, apparel, turf management, and event sponsorships, presenting cross-sell opportunities with vendors and service providers.