Event Services Leverage Old National Events Plaza as a one-stop event venue with in-house catering, flexible spaces, and experienced staff to target repeat corporate meetings, trade shows, weddings, and banquets. Cross-sell catering, AV, and setup services to existing clients and expand into recurring government and nonprofit events.

Facility Scale With a 280,000 square-foot facility, 2,500-seat Auditorium, large Exhibit Hall, multiple ballrooms and meeting rooms, position the venue for large-scale productions, conventions, and multi-day conferences. Market opportunities include full-service turnkey experiences and preferred vendor partnerships.

Tech Enablement Utilize the current tech stack (Salesforce, Microsoft 365, Azure, AdRoll, Simpli.fi, Adobe) to streamline lead management, targeted advertising, and event marketing automation. Sell integrated tech solutions such as event apps, digital signage, and on-site registration to improve attendee experience.

Strategic Partnerships Leverage VenuWorks management expertise to pursue co-promotion with local hotels, transportation providers, and regional tourism boards. Propose bundled packages for out-of-town attendees, including lodging recommendations and group rates to drive occupancy and event bookings.

Market Position Capitalize on a mid-market revenue profile and proximity to Evansville/North Tri-State area events like horror conventions and homeless outreach, signaling appetite for diverse events. Target mid-sized associations and corporate groups seeking cost-effective, high-capacity venues with robust catering and staff support.