Private Viewing There is an opportunity to upsell private by-appointment viewing services to high-end designers and regional collectors in Manhattan, Brooklyn, Westchester, and the tri-state area, expanding the current online business into a curated in-person experience that reinforces authenticity and age-value.

New Market Access Leveraging Katonah NY showroom hours to attract local retail patrons and interior designers could broaden the customer base beyond online buyers, offering curated on-site experiences and exclusive acquisitions.

Aesthetic Positioning Emphasize authentic aged rugs and texture/color storytelling in targeted outreach to design studios and hospitality buyers who prioritize timeless character and unique statement pieces.

Omnichannel Upsell Integrate Shopify storefront with showroom visits and optional on-site purchase to capture cross-channel sales, while using AdRoll and Mailchimp to retarget visitors and nurture designer leads.

Network Expansion Use existing supplier and peer-endorsed networks among similar rug houses to cross-promote limited collections, driving referrals from mid-sized firms with revenue ranges comparable to Old New House.