Asset-based focus Old North Capital Fund specializes in true asset-based loans for non-owner occupied residential investment properties, suggesting a sales angle around specialized loan products, flexibility, and speed for real estate investors.

Acquired by The acquisition by The Loan Store, Inc. indicates potential cross-sell opportunities with a broader mortgage and lending ecosystem, enabling joint campaigns and access to a larger customer base.

Tech stack Utilize common platforms (HubSpot, WordPress, Wix, Zoho, Google Cloud) to engage prospects through integrated marketing, CRM workflows, and scalable content strategies tailored to real estate investors.

Revenue signal Reported revenue in the low seven-figure range suggests scale is growing; target mid-market and portfolio investors with complementary financing solutions and faster close timelines.

Competitive landscape Competitors range from large mortgage lenders to specialty lenders; position with speed, flexibility, and asset-backed security to win deals where traditional lenders are slower or less adaptable.