Niche Market Target boutique builders and designers focusing on unique lighting and custom ironwork for residences and small commercial projects, as Old South specializes in distinctive pieces and personalized service.

SMB Growth Leverage their small team and mid-market revenue (approximately 1M–10M) to position as a flexible, high-touch supplier for local contractors and design studios seeking reliable lead times and tailored solutions.

Project Pipeline Identify opportunities with builders and designers who work on residential, commercial, and architectural installations, offering curated product bundles and early-bid partnerships to win design-forward projects.

Digital Engagement Collaborate on digital marketing and e-commerce enhancements, such as content-driven product showcases and project galleries, to attract designers researching unique lighting and ironwork online.

Partnership Potential Propose channel partnerships with larger distributors or architectural metalwork specialists to expand reach, leveraging Old South’s craftsmanship and personalized service as a differentiator.