Workforce Stability Old Wisconsin's long-tenured, family-oriented workforce in a mid-market manufacturing context creates a strong opportunity to expand HR efficiency and training—leveraging iCIMS for recruiting and KnowBe4 for security training alongside their Dynamics ERP to unify people processes.

ERP Optimization With Microsoft Dynamics AX and Dynamics in place, there is potential to offer ERP optimization, advanced analytics, and supply chain/inventory enhancements to improve production and distribution as they scale.

Programmatic Growth Active use of The Trade Desk indicates appetite for digital marketing investments; propose data-driven marketing analytics, CRM integration with Dynamics, and campaigns to grow brand reach and new distribution channels.

Packaging Design Adobe Illustrator usage suggests ongoing branding and packaging work; offer packaging design optimization, labeling compliance, artwork management, and integration with ERP for SKU-level control.

Security & IT Knowledge of KnowBe4 shows emphasis on cybersecurity; propose security assessments, phishing simulations, and managed IT services to protect ERP and marketing data and ensure system uptime.