EV charging Olerex is expanding its EV charging network in partnership with Enefit, presenting a potential cross-sell opportunity for charging solutions, energy management services, and bundled maintenance for their forecourts.

Sustainable packaging The company’s focus on environmentally friendly cleaning products and ongoing packaging recyclability improvements opens doors for sustainable materials sourcing, waste reduction programs, and green labeling initiatives.

Acquisition footprint With rapid expansion including the Kool Latvia acquisition and a network of over 95 stations, there is potential to offer centralized SCM, franchise support, or standardized tech platforms to streamline operations across newly acquired assets.

SMB customer base Despite a modest revenue, Olerex employs a sizable local workforce and serves a broad retail, fuel, and foodservice mix, indicating opportunities for cost-effective B2B offerings such as loyalty program tech, payment innovations, or productivity tools for stations and cafeterias.

Digital presence Active digital stack including Drupal, Microsoft 365 and marketing tools suggests scope for CRM- and data-driven initiatives, including targeted marketing services, analytics, and customer engagement platforms to boost cross-selling at stations.