Microsoft Partner OTT, Inc. is a Microsoft Gold Certified Partner offering Dynamics GP, Dynamics CRM, and SharePoint solutions. This indicates a strong alignment with Microsoft-based ERP/CRM ecosystems, suggesting opportunities to upsell additional Microsoft-based licenses, BI, and managed services to current clients and prospects leveraging these platforms.

SMB Focus With a small team (2-10 employees) and revenue in the $1M–$10M range serving small and mid-market businesses in the Twin Cities and Upper Midwest, there is potential to expand into adjacent mid-market accounts by offering scalable ERP/CRM implementations, training programs, and IT managed services tailored to growing companies.

Automation & BI OTT offers automated accounting/ERP and CRM solutions plus BI services. This positions the company well to pursue clients seeking digital transformation, improved financials, and data-driven decision-making, including cross-sell to existing Dynamics customers and MSPs needing BI and analytics support.

Managed Services The inclusion of IT Managed Services suggests recurring revenue opportunities through ongoing support, monitoring, and optimization contracts. Sales outreach can target firms requiring reliable ongoing maintenance for Dynamics environments, SharePoint deployments, and cloud-based productivity solutions.

Geographic & Competitive Fit Operating in the Upper Midwest with partners and peers of similar size (e.g., Zones, MARCO) indicates room to position OTT as a regional Microsoft-focused ERP/CRM hub, offering localized deployment expertise, quick time-to-value, and flexible pricing to win mid-market accounts that value regional service proximity.