Target Large Enterprises With over 10,000 employees and a Fortune 500 designation, CDW primarily serves large, complex organizations that require extensive IT solutions, presenting substantial sales opportunities for enterprise IT hardware, consulting, and managed services.

Expand Cloud Adoption CDW's utilization of cloud technologies like AWS Lambda indicates a focus on cloud migration and hybrid cloud solutions, creating opportunities to cross-sell cloud infrastructure, security, and related managed services to clients seeking digital transformation.

Leverage Strategic Partnerships Partnered with prominent technology providers such as Cisco, Autodesk, and Kaspersky, CDW can introduce complementary products and integrated solutions that address security, design, and collaboration needs, enhancing value propositions to existing customers.

Focus on Security Solutions Given the inclusion of security platforms like Kaspersky and Cisco Umbrella in their tech stack, there is a strong opportunity to promote comprehensive cybersecurity solutions to clients prioritizing risk management and compliance.

Capitalize on Financial Stability As a financially robust company with $10 billion in revenue and recent positive news coverage, CDW can be positioned as a reliable partner for long-term projects and strategic IT upgrades, appealing to clients looking for stability and proven expertise.