Marketing Optimization Capitalize on existing Google Ads and A/B testing investments to lift online sales with targeted campaigns, enhanced product feeds, and retargeting across key tack categories while aligning promotions with seasonal demand.

Platform Acceleration Evaluate opportunities to scale the ecommerce stack and ensure seamless Shop Pay checkout by aligning with Shopify or compatible platforms, adding integrations for inventory, order management, and marketing tools, to improve performance and customer experience.

Analytics Growth Formalize data-driven decision making by integrating web analytics, ad performance data, and customer insights into dashboards to identify high value products, optimize pricing and promotions, and increase repeat purchases.

Wholesale Partnerships Explore B2B channels such as wholesale programs and distributor partnerships to extend reach beyond Bellevue, tapping into regional equestrian retailers and vet suppliers for cross-sell opportunities and bundled offerings.

Local Content Differentiate with expert content and local experiences by creating how-to guides, care tips, and in-store events to boost SEO, drive foot traffic, and convert online shoppers into loyal customers.