Strong Market Presence DeSerres operates 34 modern stores across Canada, establishing a robust omnichannel retail footprint which offers multiple touchpoints for upselling exclusive products, promotional campaigns, and new product launches to loyal customers.

Eco-Friendly Initiatives The company's partnership with TerraCycle to implement recycling programs highlights an opportunity to promote eco-conscious products, sustainable art supplies, and environmentally friendly packaging to appeal to environmentally aware consumers.

Digital Engagement With an active online presence and a transactional website, there is potential to expand digital marketing efforts, leverage online-exclusive offers, and capture a wider customer base through targeted advertising and personalization.

Diverse Customer Base Catering to artists, students, children, and designers, DeSerres presents opportunities for tailored product bundles, educational kits, and school or organizational partnerships to increase sales across multiple customer segments.

Financial Growth Opportunities With revenues between $25M and $50M, there is scope for introducing premium ranges, subscription services, or loyalty programs to boost repeat sales, encourage larger basket sizes, and enhance customer lifetime value.