Evidence Based Advantage Omni's Omni Infinity Media delivers long‑term performance data for stormwater storage and infiltration, with documented permeability and porosity over years and strong particulate reduction across multiple green infrastructure applications. This evidence-based track record supports selling to public sector clients, universities, healthcare facilities, and large commercial developments that require measurable performance and risk mitigation. Leverage recent collaboration with a healthcare system as a proof point when engaging prospective designers, owners, and contractors.

Strategic Partnerships Recent partner engagements with healthcare facilities illustrate a pathway for pilots and scaled deployments in institutional settings. Build a formal partner program with architects, engineers, roofing installers, and facilities teams to accelerate project wins, with joint marketing and data sharing to demonstrate outcomes. Target campuses, hospitals, and municipal projects where collaboration with trusted partners can de-risk nature-based infrastructure adoption.

Weight-Friendly Solutions The core product is designed for weight-constrained structures, enabling green roofs, bioretention, and other BMPs on projects where traditional soils are not feasible. Use this as a differentiator when approaching developers, building owners, and retrofit contractors facing load limits, space constraints, or structural retrofit needs. Position as a practical, evidence-backed solution that reduces structural impact while delivering long-term stormwater performance.

Public Sector Targeting Chicago and the broader Midwest market present a strong opportunity given rising demand for resilient, nature-based stormwater management. Focus on municipal agencies, universities, healthcare campuses, and public works projects seeking durable green infrastructure with proven results. Leverage case studies and the product’s multi-BMP versatility to address varied stormwater goals—from green roofs to bioswales and rain gardens.

Channel Partnerships With a lean internal team, growth can be scaled through channel partnerships with design-build firms, roofing contractors, and landscape installers. Develop a partner program with training, co-branded marketing, and reference projects to accelerate adoption across multiple markets and BMP types. This approach expands reach, reduces sales cycle friction, and aligns with existing contractor networks.