Expansion Opportunities The Omni PGA Frisco Resort is part of a broader growth trajectory with recent and announced property openings and renovations, plus planned expansion into Mexico (Pontoque Resort in Punta de Mita). This signals cross-sell potential to existing high-net-worth guests for new destinations and bundled experiences.

Luxury Golf Tie‑ins With 46 holes of golf designed by notable architects, multiple championship courses, and high-end amenities, there are strong opportunities to upsell premium golf packages, corporate golf events, sponsorships, and exclusive member experiences to both leisure and business clients.

Brand Prestige Recently named top resort in Texas by Travel + Leisure and a multi-property, luxury-focused portfolio position, the brand can leverage prestige to target high-value corporate events, destination weddings, and luxury leisure clients seeking trusted, award-winning venues.

Mature Marketing Stack Existing tech stack includes Sitecore, WordPress, marketing and analytics tools, and iOS presence, enabling targeted campaigns, personalized experiences, and retargeting across channels to nurture prospects, drive bookings, and promote new properties and renovations.

People and Leadership Key recent leadership hires and general manager appointments across properties indicate strong operational momentum and a focus on hospitality excellence, making Omni an attractive partner for corporate training programs, executive retreats, and premium guest experiences.