Acquisition Momentum Omobono has joined forces with The Marketing Practice and acquired Kingpin and 90Octane, signaling a rapid expansion and an integrated B2B capabilities platform. This presents up-sell opportunities for cross-sell of ABM, data, and demand-gen services to a larger global client base.

Global Growth The Marketing Practice is expanding globally with a focus on brand activation, ABM, demand generation, and channel marketing. There is potential to position comprehensive cross-border programs for multinational B2B tech brands seeking unified marketing ecosystems.

Tech Stack Leverage Current tools include Adobe Creative Cloud, Segment, Figma, Oracle Eloqua, and VMware, indicating strong digital and data-driven capabilities. Opportunities exist to upsell advanced marketing automation, data integration, and experience design services to optimize tech-enabled campaigns.

Leadership Growth Upcoming leadership appointment of James Clifton as CEO with responsibility for global client-base and growth strategy suggests a strategic push and potential executive sponsorship for major client initiatives; ideal for engaging at C-suite and global account levels.

Revenue Range Estimated revenue of 25 to 50 million USD places the firm in a mid-market tier with room for scale. Focus on mid-market B2B tech brands looking to scale ABM, demand gen, and channel programs could yield high ROI alongside expansion efforts.