M&A momentum Omobono has joined forces with The Marketing Practice and other B2B specialists, indicating a consolidation trend in B2B marketing services. This creates upsell opportunities for cross-sell of broader capabilities such as brand activation, ABM, demand generation, data, and media across the combined client base.

Global B2B focus The combined entity is positioned as a global growth platform for B2B tech brands, suggesting demand for multi-region ABM, global campaigns, and localization services. This presents sales potential with clients seeking scalable, worldwide marketing solutions.

Tech stack leverage Existing tech tools include Adobe Illustrator, NetSuite, Google Workspace, Deltek, Persado, and Parallax.js. Opportunities exist to bundle creative, project management, ERP/finance integration, and data-driven creative optimization with Persado-powered messaging and analytics to drive performance.

Leadership expansion Recent executive hires and leadership movements across TMP, including CEO appointments and regional ECD placements, signal growth and potential for enterprise-scale engagements, as well as opportunities to pitch large, multi-region contracts or transformation programs.

Revenue range Reported revenue sits in the lower mid-market tier, indicating a target for mid-size B2B brands and growing tech firms seeking robust marketing operations, ABM, and demand-gen capabilities that align with a scalable platform approach.