On Point

Market ResearchArizona, United States201-500 Employees

On Point is a market research and big data analytics company focused on gathering and managing consumer information through its two subsidiaries. One arm, On Point Market Research Group, executes live consumer engagements at major sports and entertainment venues nationwide, using experiential activations and incentives to drive immediate responses and generate leads. The other arm, On Point Media Group, collaborates with brands to coordinate digital marketing efforts and uncover the factors that influence buying decisions.

Together, these activities position On Point as a provider that spans experiential data capture and digital marketing optimization within the market research sector. Based in Chandler, Arizona, the company serves brand partners seeking year-round consumer identification and engagement with the goal of improving conversion metrics. The organization is a midsize enterprise with a workforce drawn from a broad range of roles across data capture, analytics, and marketing support.

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