Zero Trust leadership ON2IT recently expanded its Zero Trust offerings with initiatives like Zero Trust Readiness 2.0 and AUXO Curator, signaling a strong product-led focus to help customers accelerate adoption. This presents an opportunity to upsell larger organizations seeking platform maturity, integration across IT/OT/cloud, and enhanced MDR capabilities.

Award-winning credibility With recognition such as the ISACA Inspirational Leadership Award for its CISO, ON2IT strengthens its credibility as a security partner. This can be leveraged in high-trust industries and regulated sectors to win competitive deals and justify premium MDR/ZTaaS services.

MDR and ZTaaS expansion The company highlights a transition from traditional security to managed detection and response under Zero Trust as a Service. Target mid-market to enterprise clients needing continuous monitoring, rapid response, and automated containment across IT, OT, and cloud environments.

AI-driven operations AI handles routine tasks while human experts provide judgment, offering a compelling value proposition for customers seeking cost efficiency without compromising incident handling. This supports upsell to customers facing staffing gaps or high alert fatigue.

Strategic partnerships and growth Recent partnerships and notable hires in security strategy (e.g., John Kindervag connection) indicate a maturation of domain expertise and ecosystem collaborations. Pursue co-sell opportunities with partners in digital transformation, cloud, and OT security to expand reach and reference-worthy deployments.