Zero Trust Leadership ON2IT is positioned as a Zero Trust as a Service (ZTaaS) leader with ongoing AI-assisted automation and a 24/7 GSOC, highlighting an opportunity to cross-sell expanded Zero Trust maturity assessments, ongoing advisory, and advanced MDR-Plus services to mid-market firms seeking stronger zero trust posture.

MDR Expansion Recent product updates such as AUXO Curator and Zero Trust Readiness 2.0 indicate a momentum to ingest diverse log sources (IT, OT, cloud). This creates sales potential with organizations needing integrated security telemetry across heterogeneous environments and improved incident response workflows.

Industry Recognition ISACA Inspirational Leadership Award for the CISO boosts credibility in governance and risk management. This can be leveraged to approach enterprises prioritizing compliance, audits, and board-level cybersecurity programs, offering governance-focused security services and training.

Strategic Hiring Bringing on security strategy experts like John Kindervag in the past signals a strong strategic vision and external credibility. Prospects with mature security programs may respond to engagement offers around strategic roadmap development, maturity assessments, and executive briefings.

Growth Positioning With a revenue range of 10-25 million and a lean employee base, ON2IT appears well-suited to scale with mid-market clients seeking enterprise-grade MDR and Zero Trust capabilities. Target expansion into adjacent verticals and mid-sized organizations looking for cost-effective, robust security operations.