AI MDR Expansion Expel recently launched MDR for the full AI attack surface, signaling an opportunity to position additional AI-driven SOC services and cross-sell to existing clients seeking comprehensive AI security coverage.

Managed SIEM Growth With the RSAC 2026 launch of Managed SIEM that embeds Expel engineers inside customer environments, there is a cross-sell and upsell path into organizations using Microsoft Sentinel and Splunk who may need enhanced monitoring and expert-led response.

Strategic Partnerships Recent collaboration with Bird Rock Systems and flexible data lake offerings with Sumo Logic create channels for joint go-to-market opportunities and bundled security data analytics services for mid-market to enterprise clients.

Compliance & Data Expansion into flexible data lake and compliance-focused capabilities suggests a value proposition around data retention, audit readiness, and cloud-native security controls appealing to regulated industries.

Brand & Leadership Forrester leadership recognition and Women of the Channel awards enhance credibility; leverage these accolades to approach security leaders and channel partners seeking proven MDR, threat monitoring, and rapid response expertise.