Strategic Partnerships Potential upsell opportunity with the American Association of Owner Operators based on their existing partnership with One Thing Marketing, suggesting a continuing demand for digital marketing services and potential renewal or expansion of scope.

SMB Targeting Strong fit for small to medium-sized businesses given the company focus and client base; propose tiered service packages (SEO, local search, email marketing, social media) to capture growing small business demand in Louisville and surrounding markets.

Full‑Service Upsell Leverage their full-service capabilities to cross-sell broader solutions to current clients of complementary agencies in the industry, such as content creation, video marketing, and link building, increasing average contract value.

Tech Stack Expansion Opportunity to introduce advanced marketing automation, analytics, and attribution tools to optimize campaigns for small businesses, aligning with HubSpot Analytics and Google Docs usage to improve reporting and ROI.

Growth Readiness Revenue range and lean team suggest a need for scalable service delivery, making a compelling case for performance-based or retainer-based engagements, as well as scalable onboarding and onboarding playbooks to support revenue growth.