Small firm Growth Target upscaling and cross-sell opportunities with a small agency footprint in multiple states, focusing on scalable financial planning, risk management, and retirement strategies to unlock higher revenue per client.

Regulatory Reach Leverage licensed presence across MN, WI, IA, IL, CA, ND, SD, NC, VA, AZ to propose multi-state product bundles and compliant advisory services, appealing to clients with cross-state needs or remote operations.

Insurance emphasis Position as a strategic partner for life insurance and risk mitigation, offering products and education that align with clients' goals, potentially expanding to employer-sponsored programs for business owners.

Digital Engagement Utilize existing tech stack and analytics tools to enhance client understanding of macro-economic concepts, enabling deeper segmentation, targeted messaging, and digital onboarding to improve conversion rates.

Partnership Potential Tap into relationships with OneAmerica affiliates to access preferred partner programs, co-marketing opportunities, and potential referrals, strengthening competitiveness against larger advisory firms.