Rapid Expansion Onelife Fitness is actively opening new locations across the Southeast and Virginia, including sizable facilities like a 53,000-square-foot club planned for Merrifield. This growth presents opportunities to offer equipment, digital solutions, or management services to support their expanding footprint.
Investments in Assets With recent investments totaling over $27 million in Maryland and Virginia, Onelife Fitness is prioritizing facility upgrades and new location development. This indicates a readiness for equipment refreshes, maintenance services, and technology upgrades to maintain their competitive edge.
Technology Adoption Utilizing diverse digital tools such as Facebook Pixel, TikTok Pixel, and Google Fonts, Onelife Fitness demonstrates an active engagement in digital marketing. This opens avenues for advanced analytics, targeted advertising solutions, and member engagement platforms.
Market Positioning Operating in a highly competitive industry with notable brands like Life Time and Planet Fitness, Onelife Fitness's focus on high-value amenities and community-oriented services suggests opportunities to offer premium wellness solutions, specialized fitness equipment, or member retention technology.
Growing Revenue Base With a revenue range between $250 million and $500 million and a workforce exceeding 4,500 employees, Onelife Fitness presents considerable sales potential for bulk, enterprise-level solutions in fitness technology, staff training programs, or operational support systems.