OneTeam Partners
Spectator SportsCalifornia, United States51-200 Employees
OneTeam Partners is a Los Angeles-based company in the spectator sports industry that collaborates with players associations to monetize athletes' name, image and likeness rights. It concentrates on four areas—group licensing, sponsorship, content, and strategic ventures—to create licensing and partnership opportunities for athletes. The firm serves professional and collegiate athletes and the unions that represent them, helping them leverage NIL rights through licensing programs and related collaborations. Positioned at the intersection of rights management and commercial partnerships in sports, OneTeam coordinates licensing programs, sponsorship deals, and content collaborations through its network. In 2024, the company expanded its footprint by launching OneTeam International with the MLB Players Association to pursue global opportunities. The organization operates with a mid-sized team.