Strategic focus Target orthopedic and neurosurgical AR guidance and AI-enabled spine procedures, highlighting a clear market fit for OnPoint Surgical’s AR Spine System to drive precision in spinal rod placement and robotic-assisted surgeries.

Key customer profile Leverage small to mid-size medical device visibility and relationships in Greater Boston with world-renowned surgeons to accelerate early adopters and pilot programs, expanding presence among specialty hospitals and private clinics.

Decision-maker access Engage C-suite and clinical leaders identified through recent executive hire of a Chief Commercial Officer and ongoing conference participation to accelerate enterprise selling, partnerships, and mixed procurement cycles.

IP and differentiation Emphasize patented AR guidance and see-through head-mounted displays as differentiators to justify premium pricing and to secure integration with existing robotic and imaging systems.

Expansion opportunities Capitalize on growth signals from participation in industry events and notable patents to pursue collaborations with larger arthroplasty and spine implant manufacturers, distributors, and hospital networks seeking AR-assisted workflows.