Validation Partnerships Johnson Matthey's 2021 collaboration to scale OnTo's direct recycling process provides external validation and creates an entry point for joint development licensing or pilot programs with large battery manufacturers and recycling operators. Sales opportunity: pursue licensing or joint development agreements with OEMs and major recyclers to deploy the technology.

Cost Advantage OnTo's direct recycling along with cathode healing and battery deactivation offers potential reductions in recycling costs and the production of usable battery materials. Sales opportunity: target battery makers, EV OEMs and portable power firms seeking cost reductions and environmental improvements, and propose pilot deployments and material supply agreements.

Growth Readiness With modest revenue and funding and a lean team, OnTo appears ready for staged partnerships and pilots to reduce risk in scaling up. Sales opportunity: approach strategic investors and industrial partners for cost sharing pilots, licensing, or capital expenditure partnerships.

US Based Advantage Located in Bend, Oregon, OnTo is well positioned to pursue North American battery manufacturers and recycling players and to leverage local incentives and supply chain resilience. Sales opportunity: pursue localized pilots and supply agreements with US and North American customers aligned with regulatory and incentive programs.

IP Licensing Model The patented direct recycling process and publicized partnerships indicate a licensing or collaboration driven business model. Sales opportunity: identify potential licensees and material customers and design phased licensing and material supply deals or joint ventures with industrial partners.