Insights

Co-parent fintech Target partnerships with fintech platforms serving families and parenting products to cross-sell expense management features and expand user acquisition.

Expense management Leverage Onward’s core value proposition to upsell premium features such as automated receipt capture, analytics on spending, and advanced split rules to related finance apps and family-focused services.

SMB adoption Position for small team, high-touch sales motions with clear ROI messaging around time saved on reconciliation and reduced disputes to appeal to smaller, budget-conscious customers and co-parent networks.

Tech ecosystem Highlight compatibility with AWS, Webflow, WordPress and analytics tools to propose integration and onboarding packages for tech-forward partners seeking low-friction deployments.

Funding signal Use the $13M funding signal to approach potential investors and strategic partners in the family finance space, emphasizing growth trajectory and platform expansion opportunities.

Similar companies to Onward

Onward Tech Stack

Onward uses 8 technology products and services including Hotjar, Amazon Web Services, WordPress, and more. Explore Onward's tech stack below.

Onward's Email Address Formats

Onward uses at least 2 email formats:
Onward Email FormatsExamplePercentage
First@onwardapp.comJohn@onwardapp.com
92%
FLast@onwardapp.comJDoe@onwardapp.com
8%

Frequently Asked Questions

What is Onward's stock symbol?

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Onward is a publicly traded company; the company's stock symbol is ONWD.L.

What is Onward's official website and social media links?

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Onward's official website is onwardapp.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Onward generate?

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As of September 2026, Onward's annual revenue is estimated to be <$1M.

What is Onward's NAICS code?

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Onward's NAICS code is 52 - Finance and Insurance.

How many employees does Onward have currently?

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As of September 2026, Onward has approximately 4 employees across 2 continents, including North America and Asia. Key team members include Board Member: D. S. Explore Onward's employee directory with LeadIQ.

What industry does Onward belong to?

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Onward operates in the Financial Services industry.

What technology does Onward use?

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Onward's tech stack includes Hotjar, Amazon Web Services, WordPress, Segment, Google Workspace, Mautic, Webflow and Netlify.

What is Onward's email format?

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Onward's email format typically follows the pattern of First@onwardapp.com. Find more Onward email formats with LeadIQ.

How much funding has Onward raised to date?

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As of September 2026, Onward has raised $13M in funding. The last funding round occurred on Oct 27, 2022 for $9.7M.

When was Onward founded?

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Onward was founded in 2020.
Onward logo

Onward

Financial ServicesCalifornia, United States2-10 Employees

Onward is a financial services technology platform based in Los Angeles, California, designed to help co-parents manage shared expenses for their children. The service enables streamlined communication around finances, quick sharing of past and upcoming expenses, proposed expense splits, receipt uploads, and reimbursements all within a single platform. Targeting families navigating shared parenting, it addresses the coordination challenges and financial tracking involved in child-related costs by consolidating these activities in one place. Positioned in the FinTech space, Onward focuses on simplifying informal financial arrangements between co-parents rather than broader consumer banking or enterprise solutions. The company operates with a small team, reflecting its early-stage profile in the market. A recent development is its continuing platform focus to facilitate clearer expense management for separated or blended family arrangements.

Section iconCompany Overview

Stock Symbol
ONWD.L
NAICS Code
52 - Finance and Insurance
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • $13M

    Onward has raised a total of $13M of funding over 2 rounds. Their latest funding round was raised on Oct 27, 2022 in the amount of $9.7M as a Series A.

  • <$1M

    Onward's revenue is estimated to be in the range of <$1M

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