Insights

Expanding Niche Markets Onyx Enterprises has diversified its digital commerce platform into multiple verticals within the automotive enthusiast sector, including boats, motorcycles, and campers. This expansion indicates a strong market presence and ongoing opportunity to tailor digital solutions for niche enthusiast communities seeking specialized shopping experiences.

Focus on Digital Innovation The company's use of advanced technology such as data analytics, virtual warehousing, and proprietary e-commerce platforms highlights its commitment to innovative, seamless shopping experiences. There is potential to upsell or integrate complementary tech solutions that enhance customer engagement and operational efficiency.

Recent Financial Challenges Despite recognition as a top e-commerce company, Onyx has filed for chapter 11 due to macroeconomic headwinds impacting its finances. Sales efforts could focus on offering financial solutions, operational support, or strategic partnerships to navigate such economic pressures and restore sustained growth.

Leadership and Growth Initiatives Recent executive appointments, including new CFO and CEO, suggest strategic shifts toward strengthening corporate governance and driving growth. Engaging with leadership on scalable SaaS solutions or data-driven tools could support their expansion and modernization plans.

Market Leadership and Recognition With a recognized ranking in the top 500 of e-commerce companies, Onyx demonstrates significant market presence and brand strength. Opportunities exist for collaborative marketing, brand partnership, or advanced logistics solutions to capitalize on their market position and further boost visibility.

Onyx Tech Stack

Onyx uses 8 technology products and services including Facebook Ads, Criteo, Amazon Web Services, and more. Explore Onyx's tech stack below.

  • Facebook Ads
    Advertising
  • Criteo
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Google Cloud
    Infrastructure As A Service
  • Linux
    Programming Languages
  • reCAPTCHA
    Security
  • Adobe Creative Suite
    Visualisation Software

Media & News

Onyx's Email Address Formats

Onyx uses at least 2 format(s):
Onyx Email FormatsExamplePercentage
First.Last@onyxenterprises.comJohn.Doe@onyxenterprises.com
37%
FirstL@onyxenterprises.comJohnD@onyxenterprises.com
23%
First@onyxenterprises.comJohn@onyxenterprises.com
17%
Last@onyxenterprises.comDoe@onyxenterprises.com
12%
FLast@onyxenterprises.comJDoe@onyxenterprises.com
8%
First.L@onyxenterprises.comJohn.D@onyxenterprises.com
3%
First.Last@partsidinc.comJohn.Doe@partsidinc.com
71%
FLast@partsidinc.comJDoe@partsidinc.com
21%
F_Last@partsidinc.comJ_Doe@partsidinc.com
4%
Last_First@partsidinc.comDoe_John@partsidinc.com
4%

Frequently Asked Questions

Where is Onyx's headquarters located?

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Onyx's main headquarters is located at 185 Hudson Street Jersey City, New Jersey United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Onyx's phone number?

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You can contact Onyx's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Onyx's stock symbol?

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Onyx is a publicly traded company; the company's stock symbol is ONYX.

What is Onyx's official website and social media links?

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Onyx's official website is partsidinc.com and has social profiles on LinkedIn.

What is Onyx's NAICS code?

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Onyx's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Onyx have currently?

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As of January 2026, Onyx has approximately 410 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Ceo: J. S. L.Owner: O. O.Owner: F. S.. Explore Onyx's employee directory with LeadIQ.

What industry does Onyx belong to?

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Onyx operates in the Technology, Information and Internet industry.

What technology does Onyx use?

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Onyx's tech stack includes Facebook AdsCriteoAmazon Web ServicesOpen GraphGoogle CloudLinuxreCAPTCHAAdobe Creative Suite.

What is Onyx's email format?

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Onyx's email format typically follows the pattern of First.Last@onyxenterprises.com. Find more Onyx email formats with LeadIQ.

When was Onyx founded?

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Onyx was founded in 2008.

Onyx

Technology, Information and InternetNew Jersey, United States201-500 Employees

PARTS iD, Inc. is a technology-driven, digital commerce company focused on creating custom infrastructure and unique user experiences within niche markets. PARTS iD was originally founded in 2008 as Onyx Enterprises Int’l, Corp. Its vision was to create a one-stop digital commerce destination for the automotive parts and accessories market. This was achieved via CARiD.com, which has become the premier category leading marketplace. The success of CARiD inspired pursuit of our long-term strategy to scale into similar markets via our proprietary built, modular digital commerce technology platform.

While our core focus continues to be automotive, in August 2018, we launched seven new verticals (including BOATiD.com, MOTORCYCLEiD.com, CAMPERiD.com and more). All these retail marketplaces address similar market challenges and focus on the enthusiasts’ needs by implementing our seamless shopping experience using proprietary tools and techniques.

In November 2020, Onyx merged with Legacy Acquisition Corp. to form PARTS iD, Inc. Our data intelligence, integrated platforms, product cataloging, virtual warehousing, marketing and brand building expertise have ensured our continued leadership in the competitive marketplace. Our journey of building one of the most comprehensive and varied product portfolios has made PARTS iD a worldwide leader and a proven brand builder who remains committed to delivering revolutionary shopping experiences and continued innovation.

Section iconCompany Overview

Headquarters
185 Hudson Street Jersey City, New Jersey United States
Phone number
Stock Symbol
ONYX
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Onyx's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Onyx's revenue is estimated to be in the range of $100M$250M

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