Strategic Alliance Potential upsell opportunities with unions and affiliated employers by leveraging current partnership with McLaren Health Care to offer workforce management, payroll, and HR solutions that align with union bargaining and wage administration.

Tech Stack Fit Target digital onboarding, membership management, and document workflows through platforms like iCIMS, UKG, Smartsheet, and Asana to streamline member engagement, benefits administration, and event coordination for a small to mid-sized union.

Financial Leverage With a revenue range of 1M–10M, position scalable cloud and security services, cost-optimized IT infrastructure, and member-specific SaaS bundles as cost-conscious value propositions for ongoing operations and compliance.

People First Explore talent solutions and training offerings, e-learning platforms, and HR analytics to enhance member services, recruiter efficiency, and internal operations given the small employee base and potential growth.

Expansion Signals Identify regional union collaborations and labor market opportunities in Michigan and adjacent states, offering consulting, wage analytics, and software for collective bargaining support to capitalize on evolving labor trends.