Innovative Product Launches OPI's focus on launching innovative products such as the GelColor Intelli-Gel System and at-home gel systems like Gelement presents opportunities to target retail and professional partners interested in advanced nail care solutions and home-use products.

Expanding Market Reach With OPI's presence in over 100 countries and continuous seasonal collections like the Fall 2025 and limited edition collaborations, there is a strong opportunity to expand distribution channels and develop localized marketing campaigns to increase global sales.

Engaging Digital Content OPI's use of platforms like YouTube for tutorials and product demonstrations, along with the launch of digital collections, indicates an openness to digital engagement that can be leveraged to promote new product lines and grow online sales through targeted content marketing.

Sustainability and CSR Focus OPI’s emphasis on corporate social responsibility and charitable initiatives aligns with consumer preferences for brands with ethical practices, presenting sales opportunities through collaborations with eco-conscious retailers and initiatives appealing to socially responsible consumers.

Robust Revenue Potential With revenues estimated between 100M to 250M, OPI's strong financial base and recent product innovations suggest potential for upselling professional-grade products to salons and spas, as well as expanding retail partnerships in emerging markets.