Expanding Market Presence Zoya has recently launched the Zoyaverse Index and partnered with InvestLink and Questrade, demonstrating their focus on expanding their user base across different regions and investment platforms. This indicates opportunities to introduce additional financial products and services tailored to Muslim investors globally.

Innovative Technology Adoption The company's launch of a public API and use of advanced tech stacks like HTTP/3 and React showcase their commitment to technological innovation, providing avenues to offer API integrations, custom solutions, or developer-focused tools to financial institutions seeking Shariah-compliant options.

Focused on Faith-Based Finance Zoya's core offering of Shariah-compliant investment screening and partnerships for halal investing underline its niche position in faith-based financial services, creating sales opportunities in Islamic banking institutions, faith-based financial advisors, and religious organizations seeking compliant financial tech solutions.

Growing Customer Engagement With over 100,000 Muslim investors utilizing their platform, Zoya demonstrates a solid and engaged customer base receptive to expanding product offerings such as advanced portfolio management tools, financial education content, or complementary services like zakat donation integrations.

Strategic Focus on Regional Expansion Their recent collaborations across Central Asia and Canada suggest a strategic focus on regional growth. This provides opportunities to tailor sales pitches to local regulatory environments, cultural requirements, and to develop region-specific features or services that resonate with diverse Muslim communities.