Growing Market Presence Zoya has demonstrated active expansion through strategic partnerships with InvestLink, Questrade, and Every.org, enabling access to diverse Muslim markets across Central Asia and Canada. This indicates a strong interest in enhancing their platform's reach and attracting broader user segments.

Innovation and Data Leadership The launch of Zoyaverse Index and the public API highlights Zoya’s commitment to transparency and technological innovation, positioning them as a data-driven leader in Shariah-compliant investing and providing opportunities for integrations and new product offerings.

Cultural Relevance Zoya’s focus on aligning financial technology with Islamic values creates a niche market that values culturally relevant solutions, presenting opportunities to tailor services and marketing strategies toward faith-based financial needs and preferences.

Market Growth Potential With an estimated revenue between 1 and 10 million dollars and a relatively small team, Zoya is positioned as an agile player with significant room for growth within the ethical and faith-based finance sectors, making it a promising target for scalable solutions or strategic collaborations.

Digital Engagement Utilizing a modern tech stack including React, Bootstrap, and HTTP/3, Zoya emphasizes a digital-first approach, creating opportunities to offer premium digital services or advanced analytics tools to enhance user engagement and retention.