Halal Investing Accessibility Zoya's partnership with Questrade focuses on making halal investing accessible for Canadian Muslims, indicating a potential market for collaboration and expansion efforts targeting this niche segment.

Public API Launch The recent launch of Zoya's public API in collaboration with Questrade presents an opportunity to explore integrations and partnerships within the broader financial services ecosystem, leveraging the growing trend towards API-based solutions.

Empowering Muslim Investors With over 100,000 Muslim investors using Zoya's shariah compliance screening data, there is a potential for targeted marketing campaigns aimed at empowering this demographic to enhance brand loyalty and attract new customers seeking halal investment opportunities.

Enhanced Donation Platform Zoya's partnership with Every.org to facilitate donating zakat signifies a commitment to social responsibility. This can serve as a unique selling point to attract customers aligned with philanthropic values, presenting an avenue for forging connections with socially conscious investors.

Tech Stack Innovation By utilizing a comprehensive tech stack including Twitter Ads, Varnish, and Intercom, Zoya demonstrates a commitment to leveraging technology for financial empowerment. This showcases readiness to engage tech-savvy clients and create tailored solutions, offering a competitive edge in the market.