Market Leadership Opinion AS maintains a strong position as Norway's leading locally-owned market research agency, particularly excelling in qualitative research, digital methodologies, and trend research, which positions it well to attract clients seeking innovative and comprehensive insights.

Digital Expertise With a tech stack that includes AWS, Webflow, and cloud services, Opinion AS demonstrates advanced digital capabilities that can appeal to businesses looking for cutting-edge digital research solutions and tech-savvy partners.

International Potential Though primarily focused on the Norwegian market, Opinion AS’s ability to handle demanding local and international projects through its partner network presents opportunities to expand service offerings to multinational companies.

Growth Opportunities Operating within a revenue range of 1 to 10 million dollars and employing up to 200 staff, the company is at a stage where targeted sales efforts can help scale its research services to larger corporations seeking advanced qualitative and trend research.

Industry Collaboration Opinion AS’s focus on consumer insights and trend research aligns with market sectors prioritizing data-driven decisions, suggesting potential cross-industry collaborations with brands seeking strategic competitive advantages.