Global reach Ipsos operates in 90 markets with over 20,000 full-time employees and more than 5,000 global clients, suggesting cross-border opportunities to expand multi-market research programs and integrated solutions.

Data & tech edge With a tech stack spanning SAS, Oracle Cloud, Google Cloud, Azure DevOps and Datadog, Ipsos positions itself to offer advanced analytics, cloud-based insights platforms, and scalable research operations to enterprise clients seeking modernization.

Large proprietary panel More than six million authenticated Ipsos panelists enable rapid, credible study execution and high-quality longitudinal data, presenting upsell opportunities in ongoing trackers, brand health, and respondent-centric research.

Sustainability & trust Ipsos emphasizes security, speed, simplicity and substance to convert measurement into actionable truth, aligning with clients prioritizing trustworthy, compliant, and transparent research during rapid change.

Leadership signals Recent leadership changes in the UK & Ireland and ongoing strategic momentum indicate potential for renewed client engagement, cross-sell of Horizons initiatives, and expansion of strategic partnerships in core markets.