Growth and Expansion Opticalia has been actively growing since 2008 by expanding its network of independent optical practitioners under a recognized brand, presenting opportunities to target similar independent professionals seeking brand affiliation and support.

Strategic Partnerships The recent partnership with Miranza, which offers free glasses following eye check-ups, indicates an openness to collaborations that enhance customer service, suggesting potential for sales of optical products and associated solutions to healthcare providers.

Digital Engagement Opticalia leverages advanced tools like Google Ads, PWA, and various design platforms, indicating a focus on digital marketing and customer engagement strategies that can be complemented with sales solutions focused on online presence and digital sales channels.

Market Position Operating within a competitive sector with similar-sized companies and a revenue range of 1M-10M, Opticalia offers targeted growth opportunities for innovative products and services tailored to mid-market optical retail chains.

Customer-Centric Model With the emphasis on differentiating in the optical and audiological sector and providing personalized management options to independent opticians, there is potential for customized sales solutions that support client autonomy and brand differentiation.