Spill response expansion Optima operates a 24hr petroleum spill response service and related environmental remediation capabilities. A sales opportunity exists to upsell enhanced containment, rapid deployment containment kits, and preventive monitoring contracts for existing and new petroleum retail clients.

Facility installation growth The company offers fueling facility installation and repair along with tank monitoring systems. Target conversion from customers with aging tanks to modern monitoring and UST/AST solutions, plus ongoing maintenance contracts and compliance support.

Compliance and testing With offerings in site assessments, Phase I/II, tank closure reports, water and soil sampling, and PBS compliance management, there is potential to cross-sell full regulatory consulting, documentation prep, and recurring environmental sampling services to retailers and industrial sites.

Mid-market focus Current revenue range suggests a mid-sized niche provider. A play could be to partner with or target regional operators and mid-market environmental programs from larger firms, offering subcontracted capabilities in remediation, monitoring, and facility upgrades.

Tech-enabled services Existing tech stack indicates online presence and data tracking. Leverage digital marketing and customer portals to upsell ongoing monitoring, compliance alerts, and maintenance scheduling, while offering data-driven reporting to strengthen customer retention.