Sustainability Focus WSP has received multiple awards for sustainable development projects, indicating a strong commitment to environmental impact and corporate social responsibility. Positioning solutions as eco-friendly and socially responsible can be a key selling point to environmentally conscious clients.

Recent Expansion WSP's recent acquisition of AKF Group has expanded its Property & Buildings practice in the U.S. Northeast. This growth presents an opportunity for sales representatives to target clients in the region who may benefit from WSP's enhanced capabilities and expertise.

Technology Utilization With a tech stack that includes tools like Enablon, Google Ads, and C++, WSP demonstrates a strong emphasis on leveraging technology to deliver innovative solutions. Highlighting advanced technological platforms in pitches can attract clients seeking cutting-edge solutions.

Key Personnel Promotion Pierre Pichet's promotion to Chief Operating Officer for Canada showcases WSP's investment in leadership. Building relationships with key personnel like Pichet can open doors to partnership opportunities and tailor-made solutions for clients in Canada.

Market Engagement Partnerships with organizations like the First Nation Major Projects Coalition demonstrate WSP's engagement with diverse market segments. Leveraging these relationships can help sales professionals access new markets and foster long-term business connections.