Insights

Growing Wellness Focus Optimity's specialization in health, mental, and financial wellness presents an opportunity to target organizations seeking comprehensive employee wellbeing solutions, especially those aiming to enhance member engagement and longevity outcomes.

Strategic Partnerships Recent collaborations with Garmin and TCARE demonstrate a strong market interest in technology-driven wellness solutions; leveraging these partnerships can help position your offerings as complementary to existing clients in health and aging-in-place sectors.

Recent Acquisitions The acquisition by Relex Solutions signals a consolidation trend in the health and financial wellbeing tech space, opening doors to cross-selling integrated solutions and expanding into new client segments through combined capabilities.

Innovation & Data Leadership With proprietary health scoring and over 3 billion data points, Optimity offers a data-driven approach to mitigate health risks and improve outcomes—highlighting opportunities to deliver targeted wellness programs to insurance, corporate, and healthcare clients.

Market Recognition & Awards Recognized as Canada's top wellness app and with multiple industry awards, Optimity’s credibility makes it an attractive partner or solution provider for organizations prioritizing reputable and award-winning health engagement platforms.

Optimity Inc. Tech Stack

Optimity Inc. uses 8 technology products and services including Cloudflare, Jenkins, MongoDB, and more. Explore Optimity Inc.'s tech stack below.

  • Cloudflare
    Content Management System
  • Jenkins
    Continuous Integration
  • MongoDB
    Database
  • Webpack
    Development
  • HubSpot
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • YouTube
    Video Players
  • Nginx
    Web Servers

Media & News

Optimity Inc.'s Email Address Formats

Optimity Inc. uses at least 1 format(s):
Optimity Inc. Email FormatsExamplePercentage
FLast@myoptimity.comJDoe@myoptimity.com
48%
First.Last@myoptimity.comJohn.Doe@myoptimity.com
2%
FLast@myoptimity.comJDoe@myoptimity.com
48%
First.Last@myoptimity.comJohn.Doe@myoptimity.com
2%

Frequently Asked Questions

Where is Optimity Inc.'s headquarters located?

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Optimity Inc.'s main headquarters is located at 91 Oxford Street 100 Toronto, Ontario m5t 1p2 Canada. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is Optimity Inc.'s official website and social media links?

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Optimity Inc.'s official website is myoptimity.com and has social profiles on LinkedInCrunchbase.

What is Optimity Inc.'s NAICS code?

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Optimity Inc.'s NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Optimity Inc. have currently?

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As of February 2026, Optimity Inc. has approximately 36 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Ceo & Cofounder: J. J. W.Cto: S. M.Vice President Of Product Marketing And Partnerships: M. V.. Explore Optimity Inc.'s employee directory with LeadIQ.

What industry does Optimity Inc. belong to?

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Optimity Inc. operates in the Wellness and Fitness Services industry.

What technology does Optimity Inc. use?

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Optimity Inc.'s tech stack includes CloudflareJenkinsMongoDBWebpackHubSpotMicrosoft AzureYouTubeNginx.

What is Optimity Inc.'s email format?

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Optimity Inc.'s email format typically follows the pattern of FLast@myoptimity.com. Find more Optimity Inc. email formats with LeadIQ.

How much funding has Optimity Inc. raised to date?

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As of February 2026, Optimity Inc. has raised $5M in funding. The last funding round occurred on Jan 26, 2022 for $5M.

When was Optimity Inc. founded?

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Optimity Inc. was founded in 2014.

Optimity Inc.

Wellness and Fitness ServicesOntario, Canada11-50 Employees

Optimity is an award-winning tech company that helps B2B clients modernize their offerings for health and financial wellness, using wearable data to drive improved member/customer experience, mitigate ongoing risk and increase adoption of financial wellbeing as it relates to health and longevity.

Optimity provides SaaS products (apps, admin-reporting-portal, APIs, SDKs & webflow modules) that engage members (policyholders, clients, plan members, and/or employees) to support and achieve their evolving life goals. 

Our IP includes proprietary health scores (i.e. Optimity Health Grade™), personalized physical, mental, and financial wellness programs (i.e. Optimity Micro-learning content modules), rewards & gamification methodologies (i.e. Optimity Micro-nudging & Journey System™), and 3+ Billion first-party data points powering insights to support client business outcomes. We have 8 published peer-reviewed studies on health population improvement using our apps & rewards systems, and 10+ industry awards along with case studies from notable clients.

Section iconCompany Overview

Headquarters
91 Oxford Street 100 Toronto, Ontario m5t 1p2 Canada
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $5M

    Optimity Inc. has raised a total of $5M of funding over 4 rounds. Their latest funding round was raised on Jan 26, 2022 in the amount of $5M.

  • $1M$10M

    Optimity Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $5M

    Optimity Inc. has raised a total of $5M of funding over 4 rounds. Their latest funding round was raised on Jan 26, 2022 in the amount of $5M.

  • $1M$10M

    Optimity Inc.'s revenue is estimated to be in the range of $1M$10M

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