Merger & Acquisitions RedBrick Health was acquired by Marlin Equity Partners Limited and later merged with Virgin Pulse. This indicates potential sales opportunities through partnerships or cross-selling with the extended network of these entities.

Strategic Partnerships Partnerships with companies like Carrot Inc., Medica, and Retrofitme demonstrate RedBrick Health's openness to collaborations. Leveraging these partnerships could lead to new sales channels and market expansions.

Expansion into Public Sector Collaboration with the City of Minneapolis for providing well-being solutions to its employees highlights a potential market for expanding RedBrick Health's services into the public sector or similar municipal organizations.

Key Personnel Influence Appointment of Dr. Smithson as the Chief Medical Officer and his focus on expanding clinical services and value quantification could provide an opportunity for sales by leveraging his expertise and network in healthcare.

Competitor Analysis Analyzing similar companies like Marathon Health, Vitality UK, Rally Health, etc., in terms of size, revenue, and offerings, can help identify potential areas where RedBrick Health can differentiate itself and target specific market segments more effectively.