Strategic Acquisition Optimity was acquired by RELEX Solutions in January 2024, signaling potential access to new client networks and cross-sell opportunities in supply chain automation and optimization services.

Growth & Capex With a multi-million pound turnover and recent acquisition activity, there may be appetite for managed services upgrades, scalable IT infrastructure, and security posture enhancements to support expanding operations.

Premium Platform The launch of a premium version of the platform in 2022, including health and life coverage through a partner, suggests opportunities to integrate wellness, security, and employee benefits with IT services for SMBs and mid-market clients.

London TechAccess Based in TechCity with two offices in London, Optimity targets mid-market organizations seeking local, tailored MSP services; opportunity to position advanced security, collaboration, and mobility solutions to London-centric firms.

TechStack Synergy Existing tech stack (Google Ads, Microsoft 365, collaboration and security tools) indicates cross-sell potential for cloud migrations, productivity enhancements, security hardening, and managed services around digital workplaces for its client base.