Insights

Growing Wellness Focus Optimity's specialization in health, mental, and financial wellness presents an opportunity to target organizations seeking comprehensive employee wellbeing solutions, especially those aiming to enhance member engagement and longevity outcomes.

Strategic Partnerships Recent collaborations with Garmin and TCARE demonstrate a strong market interest in technology-driven wellness solutions; leveraging these partnerships can help position your offerings as complementary to existing clients in health and aging-in-place sectors.

Recent Acquisitions The acquisition by Relex Solutions signals a consolidation trend in the health and financial wellbeing tech space, opening doors to cross-selling integrated solutions and expanding into new client segments through combined capabilities.

Innovation & Data Leadership With proprietary health scoring and over 3 billion data points, Optimity offers a data-driven approach to mitigate health risks and improve outcomes—highlighting opportunities to deliver targeted wellness programs to insurance, corporate, and healthcare clients.

Market Recognition & Awards Recognized as Canada's top wellness app and with multiple industry awards, Optimity’s credibility makes it an attractive partner or solution provider for organizations prioritizing reputable and award-winning health engagement platforms.

Optimity Tech Stack

Optimity uses 8 technology products and services including Varnish, Section.io, SQL, and more. Explore Optimity's tech stack below.

  • Varnish
    Caching
  • Section.io
    Content Delivery Network
  • SQL
    Database
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • HTTP/3
    Web & Portal Technology
  • Twitter
    Widgets

Media & News

Optimity's Email Address Formats

Optimity uses at least 1 format(s):
Optimity Email FormatsExamplePercentage
FLast@myoptimity.comJDoe@myoptimity.com
46%
First.Last@myoptimity.comJohn.Doe@myoptimity.com
4%
FLast@myoptimity.comJDoe@myoptimity.com
46%
First.Last@myoptimity.comJohn.Doe@myoptimity.com
4%

Frequently Asked Questions

Where is Optimity's headquarters located?

Minus sign iconPlus sign icon
Optimity's main headquarters is located at 91 Oxford Street 100 Toronto, Ontario m5t 1p2 Canada. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Optimity's official website and social media links?

Minus sign iconPlus sign icon
Optimity's official website is myoptimity.com and has social profiles on LinkedInCrunchbase.

What is Optimity's NAICS code?

Minus sign iconPlus sign icon
Optimity's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Optimity have currently?

Minus sign iconPlus sign icon
As of March 2026, Optimity has approximately 36 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Ceo & Cofounder: J. J. W.Cto: S. M.Vice President Of Product Marketing And Partnerships: M. V.. Explore Optimity's employee directory with LeadIQ.

What industry does Optimity belong to?

Minus sign iconPlus sign icon
Optimity operates in the Wellness and Fitness Services industry.

What technology does Optimity use?

Minus sign iconPlus sign icon
Optimity's tech stack includes VarnishSection.ioSQLFont AwesomejQueryjQuery MigrateHTTP/3Twitter.

What is Optimity's email format?

Minus sign iconPlus sign icon
Optimity's email format typically follows the pattern of FLast@myoptimity.com. Find more Optimity email formats with LeadIQ.

How much funding has Optimity raised to date?

Minus sign iconPlus sign icon
As of March 2026, Optimity has raised $5M in funding. The last funding round occurred on Jan 26, 2022 for $5M.

When was Optimity founded?

Minus sign iconPlus sign icon
Optimity was founded in 2014.

Optimity

Wellness and Fitness ServicesOntario, Canada11-50 Employees

Optimity is an award-winning tech company that helps B2B clients modernize their offerings for health and financial wellness, using wearable data to drive improved member/customer experience, mitigate ongoing risk and increase adoption of financial wellbeing as it relates to health and longevity.

Optimity provides SaaS products (apps, admin-reporting-portal, APIs, SDKs & webflow modules) that engage members (policyholders, clients, plan members, and/or employees) to support and achieve their evolving life goals. 

Our IP includes proprietary health scores (i.e. Optimity Health Grade™), personalized physical, mental, and financial wellness programs (i.e. Optimity Micro-learning content modules), rewards & gamification methodologies (i.e. Optimity Micro-nudging & Journey System™), and 3+ Billion first-party data points powering insights to support client business outcomes. We have 8 published peer-reviewed studies on health population improvement using our apps & rewards systems, and 10+ industry awards along with case studies from notable clients.

Section iconCompany Overview

Headquarters
91 Oxford Street 100 Toronto, Ontario m5t 1p2 Canada
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $5M

    Optimity has raised a total of $5M of funding over 4 rounds. Their latest funding round was raised on Jan 26, 2022 in the amount of $5M.

  • $1M$10M

    Optimity's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $5M

    Optimity has raised a total of $5M of funding over 4 rounds. Their latest funding round was raised on Jan 26, 2022 in the amount of $5M.

  • $1M$10M

    Optimity's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.