Expansion into Training Optimum Group has recently expanded its services to include training for a variety of construction-related skills. This presents a sales opportunity for offering training programs or certifications to construction companies looking to upskill their workforce.

Strong Reputation in Drylining With their expert reputation in metal stud partitioning, Drylining, Plastering, Suspended Ceilings, and steel frame structures, Optimum Group is well-positioned to offer their specialized services to construction projects requiring these skills, creating sales prospects for project collaborations.

Use of Modern Tech Stack Optimum Group utilizes a modern tech stack including Font Awesome, jQuery, PHP, and Google Analytics. Companies specializing in providing tech solutions or support tailored to the construction industry could explore partnership opportunities with Optimum Group to enhance their technology capabilities.

Competitive Positioning While Optimum Group is one of the leading Drylining and Plastering contractors in the South West of England, they face competition from similar-sized companies like Brady Corporation and Cenveo. Analyzing the strategies of these competitors can provide insights for creating targeted sales pitches to differentiate from the competition.

Market Niche in Construction Optimum Group serves a niche market in construction with a focus on Drylining and Plastering. Sales representatives can leverage this specialization to target construction firms that require these specific services, offering tailored solutions and expertise in these areas to win new projects.