Expanding Product Offerings Optuma's recent addition of ETF data to its US Fundamental database presents an opportunity to target traders and analysts interested in ETF trading strategies, potentially increasing software sales.

Competitive Positioning Comparing Optuma's size and offerings to similar companies like TradeStation and NinjaTrader reveals a niche focus that can be leveraged to attract customers seeking specialized financial software solutions.

Global Client Input Optuma's open approach to client feedback and suggestions from worldwide users creates an opportunity to engage with a diverse customer base, tailor solutions, and drive sales through customized software features.

Technological Advancements Utilizing a tech stack that includes Google Analytics and Apache, Optuma demonstrates a commitment to staying technologically current, which can be highlighted in sales pitches to appeal to tech-savvy clients.

Market Trends Alignment As a company specializing in financial services, Optuma is well-positioned to capitalize on the growing trend of individuals seeking advanced financial analysis tools, providing a market-aligned sales opportunity.