ETF Data Expansion Optuma recently launched additional ETF data in its US Fundamental database, indicating a focus on enhancing data offerings for traders and analysts. This expansion presents an opportunity to target customers interested in ETF analysis and trading strategies.
Competitive Landscape Compared to similar companies like thinkorswim, TradeStation, and NinjaTrader, Optuma's more specialized focus on financial market analysis software positions it uniquely. This differentiation can be leveraged to appeal to customers seeking tailored solutions and advanced tools for trading.
Global Client Engagement Optuma encourages client input from around the world to enhance its software services. This engagement approach can be capitalized on as a selling point, showcasing a company that values customer feedback and continuously strives to improve solutions based on user insights.
Tech Stack Advantages With a tech stack including Google Analytics, Twitter Emoji, and PHP, Optuma demonstrates a tech-savvy approach that can resonate with customers looking for innovative, data-driven tools. Highlighting the advanced technology utilized can attract users seeking cutting-edge solutions.
Industry Expertise Having been in the financial services industry since 1996, Optuma has established itself as an experienced player in providing services for traders and analysts. Leveraging this tenure and reputation can create sales opportunities with clients who value industry expertise and reliability.
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