Premium Event Spaces Optus Stadium boasts over 18 specially designed event spaces, providing ample opportunities to upsell premium catering, AV services, and themed event packages tailored to corporate clients and private event organizers seeking memorable experiences.

Digital Innovation Recent launches of an enhanced digital ticketing system and Project Mex indicate a strong focus on digital solutions, creating potential for partnerships in ticketing technology, mobile app integrations, and data-driven marketing initiatives.

Major Event Host Hosting high-profile events such as the 2027 Rugby World Cup and AFL Origin positions Optus Stadium as a premier venue, offering sales opportunities in exclusive hospitality packages, VIP experiences, and catering services tailored for international and national audiences.

Culinary Excellence With award-winning chefs and a dedicated culinary team, there are significant prospects for offering bespoke catering options, culinary collaborations, and branded food experiences to enhance event appeal and revenue.

Growth and Expansion Supported by a revenue range of $10M to $25M and recent partnerships like PEP Transport, the stadium is in a growth phase, providing opportunities to expand sponsorships, exclusive retail collaborations, and integrated event technology services.