Ecommerce Enhancement Turn the current cart capability into a full B2B wholesale portal with tiered pricing, bulk ordering options, and integrated payments to streamline orders from optical retailers.

Cloud and Collaboration Leverage Microsoft 365 to implement CRM integration and workflow automation, helping a small team manage supplier relationships, retailer accounts, and orders more efficiently.

Web Performance Optimize the ecommerce and wholesale site hosting and performance to reduce checkout friction and improve uptime, enabling more retailers to place larger orders.

Channel Strategy Differentiate from larger competitors with exclusive product lines, private label options, or fast reordering programs designed for independent optical shops.

Financial Growth Enablement Offer financial and inventory tools such as working capital solutions, streamlined invoicing, and demand forecasting to help retailers scale and to increase order frequency.